Mobile UX/UI Design
About a year ago, I was tasked to improve the existing app called 'Jumprope' which then was in the beta phase. A head of design briefed me with the purpose of the app and I was given one day to come up with a prototype. It's the social platform where users can post bite-sized tips or teaching content and engaged with the audience.
As for user generated video content, there's a big elephant in the room: How can it stay relevant when there's a dominant player called 'Youtube'? This question led me to focus more on the relationship between the creators and the audiences. I started by laying out clear goal for the app.
There is a value proposition for each user sectors: a content consumer and a content creator.
A value proposition for the company
The app can be the platform for the numerous fields of expertise, from home maintenance to IT to cookery to teachers, which would mean the huge exposure and potentially the revenue opportunity by offering targeted advertisements. By offering the ability to share to many other platforms like Youtube, Instagram or Pinterest, they can also be a driving force of huge traffic to the app.
Since everyone encounters a moment where they need some professional's help or guides, everyone can be the audience but I believe the app could more appeal to these specific audiences:
Where, when and in what emotional state the app will be used
So it would be required to have easy navigation to be able to use in one hand, offer the way to save content to quickly access the content (or even the offline access) in case of time or network constraints. Being able to easily pause and resume content will be also key for seamless experience b/w the app and the tasks at hand.